By Andrew Kenealy
In keeping with the lighthearted spirit of Green Key Weekend at
Dartmouth College, this World Outlook blog post will detail the recent
adventures harmless international enemy of the public: Barbie. However, even something as seemingly
innocuous as Barbie can create controversy and public discontent, as evidenced
by the topless woman burning a Barbie doll on a cross below. Barbie may not be so harmless as she appears.
Indeed, it is often Barbie’s appearance
that critics find problematic.
Protestors
outside Barbie Dreamhouse, Berlin.
http://static2.nydailynews.com/polopoly_fs/1.1346365.1368742006!/img/httpImage/image.jpg_gen/derivatives/index_635_390/390-barbie-0516.jpg
Unfortunately for the Barbie Franchise, not
everybody has warmly received the pink princess palace in Berlin. As seen in
the image above, the Dreamhouse has elicited an enormous public outcry against
Barbie and the image that the blonde, blue-eyed, anorexic-looking doll
endorses. Indeed, Barbie has been
harshly criticized in recent decades for reinforcing gender-stereotypes, prioritizing
good looks over intelligence, and encouraging typically domestic activities
such as shopping, baking, and cleaning.
The 21st century has been a time
during which gender roles, and the extent to which gender specific toys can
influence them, have been strongly questioned.
Created in 1959, Barbie is a still-breathing relic of the past. Although Barbie has seen many changes since
she was first launched, the basic doll remains the same. Considering the increasing influence of the
feminist movement, and new public perceptions of gender stereotypes, perhaps
the new generation has outgrown Barbie.
In a capitalist society, individuals place
their votes on what they deem to be appropriate with their dollars. As long as parents keep buying Barbie dolls
for their daughters, Barbie and the image it stands for will stick around. When consumers decide that Barbie dolls are
no longer what they want to see their daughters play with, the Barbie
franchise, and its giant pink dream house, will silently fade away.
Sources:
http://www.usatoday.com/story/news/world/2013/05/16/german-barbie-protest/2192555/








